INFORMATION TECHNOLOGY

INFORMATION TECHNOLOGY

Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks “not what your marketing can do for you, but what your marketing can do for your customer.” Companies have to move away from the old marketing system […]

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